Solving the logistical mysteries
client
ABITAB
campaigN
Solving the logistical mysteries
BRAND
ABITAB
services
Creative Concept
Creative Development
Media Strategy
Production
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Challenge
We had to communicate the launch of Abitab’s new smart lockers in Uruguay.
Since it was something new and not yet established, the challenge was not only to announce the launch but also to educate people about the product and create the need for its use.
Solution
Since it was a service for the general public, we had to make use of a well-known figure, but in a very special way.
We transformed Guillermo Lockhart, a famous host of a mystery show in Uruguay, into Guillermo Locker, the central character of our campaign who came to solve the logistical problems of Uruguayans.
Usage intent
Sentiment
Cross media reach
