Stickare
client
LIBERTY
campaigN
Stickare
BRAND
LIBERTY
services
Creative Concept
Content
Social
Creative Development
Media Strategy
Brand Strategy
Production
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Challenge
We needed to raise awareness about how to properly perform a breast exam.
Since it is a taboo topic in Puerto Rico, we had to bring it to the center of the conversation.
Solution
On World Breast Cancer Awareness Day, we entered the platform where people communicate most in their daily lives: WhatsApp.
We created the first pack of stickers that teaches how to perform a breast self-exam step by step.
People impacted
Impressions
