Smart Audiences
client
NUC
campaigN
Smart Audiences
BRAND
NUC
services
Data Intelligence
Performance
Media Strategy
Brand Strategy
Consultancy
Watch Video
Challenge
Due to high competition, the Technical Division of NUC University faced a significant challenge in its digital marketing strategy.
Costs were rising, while leads quality was declining.
Solution
To counter this trend, we decided to innovate and develop a comprehensive, full-funnel, and diversified strategy centered on user intentions. With each interaction, it became an opportunity to collect data and gain meaningful insights.
Based on that, we generated a campaign structure that identified 35 unique audience types, analyzing over 300 ads in real-time, identifying the variables that responded best, and generating new messages to maintain relevance. With a full-funnel omnichannel strategy, we achieved impressive results, reversing the trend.
Low quiality leads
Enrollment conversion rate
Enrollment cost
