Lifeguard City Box
client
AB INBEV
campaigN
Lifeguard City Box
BRAND
CORONA
services
Creative Concept
Content
Social
Creative Development
Brand Strategy
Production
Brand Experience
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Challenge
We aimed to raise awareness about the impact of pollution on ocean levels during World Oceans Day.
Solution
Based on data and various papers, we identified how high the sea would rise by the year 2100, creating a 'Point of No Return'.
There, we placed the ultimate symbol of beach protection: a lifeguard tower.
Earn media impressions
Reutilized glass
Return Rate
