Made For You
client
MAZDA
campaigN
Made For You
BRAND
MAZDA
services
Data Intelligence
Creative Concept
Content
Creative Development
Integrated Campaign
Media Strategy
Brand Strategy
Production
Consultancy
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Challenge
After a decline in positioning and brand recognition within its target audience, we needed to make Mazda relevant again for its audience, demonstrating why it is ideal for them.
Solution
We created a 360 campaign for all models, showcasing how they were designed with their audience in mind.
We analyzed data on our target audience and identified 4 specific profiles. We cross-referenced that information with the features of our models, selecting a specific Mazda model for each one, creating a campaign tailored to their audience.
Cross-media reach
Brand recall points
Leads in 3 months
