Libertadoras
client
MUSEO HISTÓRICO NACIONAL
campaigN
Libertadoras
BRAND
MUSEO HISTÓRICO NACIONAL
services
Data Intelligence
Creative Concept
Content
Social
Creative Development
Integrated Campaign
Media Strategy
Brand Strategy
Production
Consultancy
Brand Experience
PR Strategy
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Challenge
We had the challenge of raising awareness and promoting reflection on how the historical representation of women has influenced our current perception of the role of women in society.
Solution
Through research with renowned historians, we rescued the identity of the women who participated in the most important milestones of the country's independence struggle.
We then placed them in the most significant works that depict that period of the country's history.
School visits
More visitors to the museum
Exhibition months
