BAR
client
APOSTAQUENTE
campaigN
BAR
BRAND
APOSTAQUENTE
services
Creative Concept
Creative Development
Media Strategy
Production
Watch Video
Challenge
Apostaquente reached an agreement with the ESPN network to appear in the advertising slots during the Brazilian Championship matches.
We had to create a campaign that would stand out in a slot saturated with betting category ads and generate conversation around the brand.
Solution
We found the opportunity in the context: the VAR was at the center of the controversy, generating both love and hate, and polarizing the discussion around the randomness of the refereeing decisions.
So we capitalized on it by creating our own version. The Apostaquente BAR arrived to make football more fun.
Cross media reach
Digital VTR
Viewers retention
