Axe Ft.
client
UNILEVER
campaigN
Axe FT
BRAND
AXE
services
Data Intelligence
Creative Concept
Content
Influencer Management
Social
Creative Development
Brand Strategy
Production
Brand Experience
Watch Video
Challenge
We had to promote the launch of 3 new AXE fragrances for a young audience. The problem is that young people don’t consume advertising; they consume content and, above all, create it.
Solution
We asked 3 artists to create a song inspired by each of the fragrances, and when the songs reached a million views, we launched a call for people to do a duet with any of our artists, creating collaborative stories.
The winner would get their song recorded and a professional music video made.
Artists uploaded new content
Youtube views
Interactions
