Behind The Labels
client
AB INBEV
campaigN
Behind The Labels
BRAND
FNC
services
Creative Concept
Content
Influencer Management
Social
Creative Development
Brand Strategy
Production
Brand Experience
PR Strategy
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Challenge
We faced the challenge of bringing visibility to the gender inequalities that women experience daily, inviting conversation and reflection on the topic.
Solution
In the context of International Women's Day (March 8), we created a special edition of beer where we replaced the original labels with labels that are often placed on women and are still difficult to remove.
Positive sentiment
Interactions compared to the brand's historical campaigns
