The Unseen History
cliente
SAMSUNG
campaña
The Unseen History
MARCA
SAMSUNG
servicios
Estrategia de Datos
Creative Concept
Content
Conversación
Creative Development
Media Strategy
Estrategia de Marca
Tech Development
Production
Brand Experience
Estrategia de PR
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Desafío
We faced the challenge of explaining the value of the new Samsung NeoQLED 8K technology with AI for their televisions in a way that people could perceive its worth.
Solución
We created 'La Historia 8K,' a cultural project that recreates moments in history recorded in the collective unconscious but for which there was no photographic record until now. We collaborated with historians, photographers, artists, and journalists to compose images that moved everyone.
As a result of this project, a discussion was sparked that brought new technologies in image generation to the forefront, positioning Samsung as a pioneer in the field.
Earn Media
Sales
