The Silent Test Drive
cliente
VOLVO
campaña
The silent test drive
MARCA
VOLVO
servicios
Creative Concept
Content
Marketing de Influencers
Creative Development
Estrategia de Marca
Brand Experience
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Desafío
Globally, Volvo is the leading reference in safety.
Now we faced the challenge of positioning it as a leader in electric mobility.
Solución
The best way to showcase this was in a place where the brand could truly demonstrate its commitment to sustainability and electric mobility.
In that context, we created The Silent Test Drive, an experience where we lent vehicles from our new electric line to mobility influencers and leaders from the most relevant industries, with the only condition being to test them in nature.
Test drives in protected areas
Leads, exceeding the monthly benchmark for Q4 2022
KPI of clicks
