Transfers to Contacts
cliente
ITAÚ
campaña
Transfers to Contacts
MARCA
ITAÚ
servicios
Creative Concept
Creative Development
Estrategia de Marca
Production
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Desafío
We needed to create a campaign that highlighted the new functionality of Itaú's mobile platform for contact transfers, positioning the bank as a pioneer in this technology.
Solución
We created a 360 campaign that explained the benefits of the tool in a fun way, educating users on how to use it and addressing usability pain points.
Crossmedia Reach
Digital coverage higher than other product campaigns
Sign-ups within our customer base
