Solving the logistical mysteries
cliente
ABITAB
campaña
Solving the logistical mysteries
MARCA
ABITAB
servicios
Creative Concept
Creative Development
Media Strategy
Production
Ver video
Desafío
We had to communicate the launch of Abitab’s new smart lockers in Uruguay.
Since it was something new and not yet established, the challenge was not only to announce the launch but also to educate people about the product and create the need for its use.
Solución
Since it was a service for the general public, we had to make use of a well-known figure, but in a very special way.
We transformed Guillermo Lockhart, a famous host of a mystery show in Uruguay, into Guillermo Locker, the central character of our campaign who came to solve the logistical problems of Uruguayans.
Usage intent
Sentiment
Cross media reach
