Stickare
cliente
LIBERTY
campaña
Stickare
MARCA
LIBERTY
servicios
Creative Concept
Content
Conversación
Creative Development
Media Strategy
Estrategia de Marca
Production
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Desafío
We needed to raise awareness about how to properly perform a breast exam.
Since it is a taboo topic in Puerto Rico, we had to bring it to the center of the conversation.
Solución
On World Breast Cancer Awareness Day, we entered the platform where people communicate most in their daily lives: WhatsApp.
We created the first pack of stickers that teaches how to perform a breast self-exam step by step.
People impacted
Impressions
