Smart Audiences
cliente
NUC
campaña
Smart Audiences
MARCA
NUC
servicios
Estrategia de Datos
Asesoría
Media Strategy
Estrategia de Marca
Consultancy
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Desafío
Due to high competition, the Technical Division of NUC University faced a significant challenge in its digital marketing strategy.
Costs were rising, while leads quality was declining.
Solución
To counter this trend, we decided to innovate and develop a comprehensive, full-funnel, and diversified strategy centered on user intentions. With each interaction, it became an opportunity to collect data and gain meaningful insights.
Based on that, we generated a campaign structure that identified 35 unique audience types, analyzing over 300 ads in real-time, identifying the variables that responded best, and generating new messages to maintain relevance. With a full-funnel omnichannel strategy, we achieved impressive results, reversing the trend.
Low quiality leads
Enrollment conversion rate
Enrollment cost
