Libertadoras
cliente
MUSEO HISTÓRICO NACIONAL
campaña
Libertadoras
MARCA
MUSEO HISTÓRICO NACIONAL
servicios
Estrategia de Datos
Creative Concept
Content
Conversación
Creative Development
Integrated Campaign
Media Strategy
Estrategia de Marca
Production
Consultancy
Brand Experience
Estrategia de PR
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Desafío
We had the challenge of raising awareness and promoting reflection on how the historical representation of women has influenced our current perception of the role of women in society.
Solución
Through research with renowned historians, we rescued the identity of the women who participated in the most important milestones of the country's independence struggle.
We then placed them in the most significant works that depict that period of the country's history.
School visits
More visitors to the museum
Exhibition months
