Lifeguard City Box
cliente
AB INBEV
campaña
Lifeguard City Box
MARCA
CORONA
servicios
Creative Concept
Content
Conversación
Creative Development
Estrategia de Marca
Production
Brand Experience
Ver video
Desafío
We aimed to raise awareness about the impact of pollution on ocean levels during World Oceans Day.
Solución
Based on data and various papers, we identified how high the sea would rise by the year 2100, creating a 'Point of No Return'.
There, we placed the ultimate symbol of beach protection: a lifeguard tower.
Earn media impressions
Reutilized glass
Return Rate
