InBluencers
cliente
OCA
campaña
InBluencers
MARCA
OCA BLUE
servicios
Creative Concept
Content
Marketing de Influencers
Conversación
Asesoría
Creative Development
Media Strategy
Estrategia de Marca
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Desafío
We needed to introduce OCA's new prepaid card, OCA Blue, and inform people about all its benefits.
Solución
Instead of hiring influencers, we called on people to become the new 'InBluencers' of the brand.
It was a campaign where we held a casting with many well-known influencers who, while auditioning to be the first 'InBluencers,' explained all the benefits of the new card.
Interactions
Reach
Website visits
