In Someone Else's Shoes
cliente
TECHO
campaña
In Someone Else's Shoes
MARCA
TECHO
servicios
Creative Concept
Content
Marketing de Influencers
Conversación
Asesoría
Creative Development
Estrategia de Marca
E-commerce
Production
Brand Experience
Estrategia de PR
Ver video
Desafío
We faced the challenge of engaging new generations with the Techo Foundation in Uruguay and finding a new way to raise funds for its annual campaign.
Solución
During the pandemic, streamers became the media with the greatest reach among millennials and centennials. That's why we took the 3 most important streamers in the country out of their homes to surprise their followers by appearing in the houses of the people that Techo wanted to help, streaming live from there for the first time.
In Someone Else's Shoes transformed into an entertainment program lasting over 4 hours that brought the relevance of the foundation back to the forefront.
Projected donors
Reach
Raised
