Freshstyle Sessions
cliente
AXE
campaña
Freshstyle Sessions
MARCA
AXE
servicios
Creative Concept
Content
Marketing de Influencers
Conversación
Asesoría
Creative Development
Estrategia de Marca
Production
Brand Experience
Ver video
Desafío
How could we demonstrate the freshness of the new Axe Freestyle?
Solución
With the talent of producers and musicians from the world of trap, hip-hop, and freestyle, we created a beat made with an Axe can.
We took their sounds, mixed them, and as a result, we obtained an original track for the brand. We set up a stage, invited several key figures from this movement, and gave them some concepts to improvise their own versions.
Reach
Impressions
