Flor de Semana
cliente
OCA
campaña
Flor de semana
MARCA
OCA
servicios
Estrategia de Datos
Creative Concept
Marketing de Influencers
Creative Development
Media Strategy
Estrategia de Marca
E-commerce
Production
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Desafío
Throughout the year, there are many benefit weeks—Black Friday, Cyber Monday, etc.—but none that are Uruguayan.
For the card that represents Uruguayans, we had the challenge of creating the most Uruguayan benefit week of all.
Solución
In Uruguay, everything good starts with the word 'flor', which is why we created OCA's 'Flor de semana', where not only the communication but also the benefits were 100% Uruguayan.
Cards contracted online
New online accounts
Insurances requested online
