Transfers to Contacts
client
ITAÚ
campaigN
Transfers to Contacts
BRAND
ITAÚ
services
Creative Concept
Creative Development
Brand Strategy
Production
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Challenge
We needed to create a campaign that highlighted the new functionality of Itaú's mobile platform for contact transfers, positioning the bank as a pioneer in this technology.
Solution
We created a 360 campaign that explained the benefits of the tool in a fun way, educating users on how to use it and addressing usability pain points.
Crossmedia Reach
Digital coverage higher than other product campaigns
Sign-ups within our customer base
