The Unseen History
client
SAMSUNG
campaigN
The Unseen History
BRAND
SAMSUNG
services
Data Intelligence
Creative Concept
Content
Social
Creative Development
Media Strategy
Brand Strategy
Tech Development
Production
Brand Experience
PR Strategy
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Challenge
We faced the challenge of explaining the value of the new Samsung NeoQLED 8K technology with AI for their televisions in a way that people could perceive its worth.
Solution
We created 'La Historia 8K,' a cultural project that recreates moments in history recorded in the collective unconscious but for which there was no photographic record until now. We collaborated with historians, photographers, artists, and journalists to compose images that moved everyone.
As a result of this project, a discussion was sparked that brought new technologies in image generation to the forefront, positioning Samsung as a pioneer in the field.
Earn Media
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