The Perfect Formula
client
UNILEVER
campaigN
The Perfect Formula
BRAND
OMO
services
Creative Concept
Creative Development
Integrated Campaign
Brand Strategy
Production
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Challenge
In a market saturated with messages about clothing and child care, we faced the challenge of launching the new formula of OMO.
Solution
"There is no formula for raising our children, because each family has its own."
With this message, OMO presents its improved new formula, a 360 campaign that takes a different approach than what the brand is used to, breaking down the myths about the 'correct ways' to raise children and inviting parents to learn alongside their kids by getting messy.
