The Hood Cup
client
TECHO
campaigN
The Hood Cup
BRAND
TECHO
services
Data Intelligence
Creative Concept
Content
Influencer Management
Social
Performance
Creative Development
Integrated Campaign
Brand Strategy
E-Commerce
Production
Consultancy
Brand Experience
Watch Video
Challenge
We faced the challenge of carrying out the annual fundraising campaign for Techo.
We aimed to build on what we had established with the previous campaign 'Desde el lugar del otro,' capitalizing on the medium of streamers as the protagonists of the campaign.
Solution
In a country where football is the most-watched spectacle, we took advantage of a break in the tournament to create The Hood Cup. The first multi-platform match between social media influencers and sports figures.
We transformed a field located between two neighborhoods and recreated a classic match, where streamers, influencers, and football players competed to become the owner of the cup. The Hood Cup was streamed live on Twitch and broadcast on open television, expanding the event's audience reach.
Views
Site visits
Fundraising (+30% of the goal)
