Freshstyle Sessions
client
AXE
campaigN
Freshstyle Sessions
BRAND
AXE
services
Creative Concept
Content
Influencer Management
Social
Performance
Creative Development
Brand Strategy
Production
Brand Experience
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Challenge
How could we demonstrate the freshness of the new Axe Freestyle?
Solution
With the talent of producers and musicians from the world of trap, hip-hop, and freestyle, we created a beat made with an Axe can.
We took their sounds, mixed them, and as a result, we obtained an original track for the brand. We set up a stage, invited several key figures from this movement, and gave them some concepts to improvise their own versions.
Reach
Impressions
