Flor de Semana
client
OCA
campaigN
Flor de semana
BRAND
OCA
services
Data Intelligence
Creative Concept
Influencer Management
Creative Development
Media Strategy
Brand Strategy
E-Commerce
Production
Watch Video
Challenge
Throughout the year, there are many benefit weeks—Black Friday, Cyber Monday, etc.—but none that are Uruguayan.
For the card that represents Uruguayans, we had the challenge of creating the most Uruguayan benefit week of all.
Solution
In Uruguay, everything good starts with the word 'flor', which is why we created OCA's 'Flor de semana', where not only the communication but also the benefits were 100% Uruguayan.
Cards contracted online
New online accounts
Insurances requested online
