Discount Addresses
client
AB INBEV
campaigN
Discount Addresses
BRAND
TADA
services
Data Intelligence
Creative Concept
Creative Development
Brand Strategy
E-Commerce
Production
Consultancy
Brand Experience
Challenge
Tada Delivery has an ambitious promise: to deliver ice-cold beers in under 30 minutes.
Although it has delivery personnel, warehousing, and a robust distribution system, this was often not achieved due to a significant obstacle in Paraguay: most houses lack visible numbers or signs for addresses, making them difficult to find, causing delivery drivers to exceed the promised time just looking for a number.
Solution
We equipped our delivery drivers with a signage system, and if the address was difficult to find, they delivered a numbered plate along with the order.
This plate was installed on the spot and turned the address into a progressive discount code that customers could use on their next order. The more they ordered, the bigger the discount they received.
Orders
Purchase frequency
New costumers
