Fear The Walking Dead
client
AMC
campaigN
Fear The Walking Dead
BRAND
AMC
services
Data Intelligence
Creative Concept
Content
Performance
Creative Development
Media Strategy
Brand Strategy
Production
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Challenge
We had to communicate the new brand identity of AMC through the launch of the sixth season of Fear the Walking Dead.
We had to create a campaign that was impactful and translatable for 14 different countries (United Kingdom, Poland, Spain, Portugal, Argentina, Brazil, Colombia, Mexico, Czech Republic, Hungary, Slovakia, Slovenia, Serbia, and Romania), making a connection between the universe of the series and the situation experienced in 2020.
After a year of many changes, we have had to rethink our purposes and our way of living. Just like the characters in Fear the Walking Dead, we fight together for a better world; we fight for the future.
Solution
A campaign with over 1,000 pieces of content.
The campaign was centered around the protagonists of the series. A struggle was developed for each character that resonated in both the world of the series and the real world. Since they were universal causes, they could be easily adapted to each market.
Impressions
Reach
Views
