The Perfect Formula
cliente
UNILEVER
campaña
The Perfect Formula
MARCA
OMO
servicios
Creative Concept
Creative Development
Integrated Campaign
Estrategia de Marca
Production
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Desafío
In a market saturated with messages about clothing and child care, we faced the challenge of launching the new formula of OMO.
Solución
"There is no formula for raising our children, because each family has its own."
With this message, OMO presents its improved new formula, a 360 campaign that takes a different approach than what the brand is used to, breaking down the myths about the 'correct ways' to raise children and inviting parents to learn alongside their kids by getting messy.
