The Hood Cup
cliente
TECHO
campaña
The Hood Cup
MARCA
TECHO
servicios
Estrategia de Datos
Creative Concept
Content
Marketing de Influencers
Conversación
Asesoría
Creative Development
Integrated Campaign
Estrategia de Marca
E-commerce
Production
Consultancy
Brand Experience
Ver video
Desafío
We faced the challenge of carrying out the annual fundraising campaign for Techo.
We aimed to build on what we had established with the previous campaign 'Desde el lugar del otro,' capitalizing on the medium of streamers as the protagonists of the campaign.
Solución
In a country where football is the most-watched spectacle, we took advantage of a break in the tournament to create The Hood Cup. The first multi-platform match between social media influencers and sports figures.
We transformed a field located between two neighborhoods and recreated a classic match, where streamers, influencers, and football players competed to become the owner of the cup. The Hood Cup was streamed live on Twitch and broadcast on open television, expanding the event's audience reach.
Views
Site visits
Fundraising (+30% of the goal)
