Born To Mix
cliente
PERNORD RICARD
campaña
Born To Mix
MARCA
ABSOLUT
servicios
Content
Marketing de Influencers
Conversación
Creative Development
Media Strategy
Production
Brand Experience
Estrategia de PR
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Desafío
Young people in Paraguay are used to mixing and matching their clothes to create new looks with creativity.
However, when it comes to drinks, they don’t play with their imagination as much and tend to choose classic mixes. This results in low vodka consumption, and they miss out on all the options Absolut has to offer.
Solución
We're launching the first-ever clothing collection 100% inspired by our cocktails, along with a collection of drinks inspired by our looks, showing that playing with creativity in every form tastes great.
Engagement rate
Impressions
