Behind The Labels
cliente
AB INBEV
campaña
Behind The Labels
MARCA
FNC
servicios
Creative Concept
Content
Marketing de Influencers
Conversación
Creative Development
Estrategia de Marca
Production
Brand Experience
Estrategia de PR
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Desafío
We faced the challenge of bringing visibility to the gender inequalities that women experience daily, inviting conversation and reflection on the topic.
Solución
In the context of International Women's Day (March 8), we created a special edition of beer where we replaced the original labels with labels that are often placed on women and are still difficult to remove.
Positive sentiment
Interactions compared to the brand's historical campaigns
