Your First Ride
client
JETOUR
campaigN
Your First Ride
BRAND
Santa Rosa
services
Content
Influencer Management
Social
Creative Development
Brand Strategy
Production
PR Strategy
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Challenge
Jetour, an emerging SUV brand from the Chery group founded in 2018, sought to establish itself in the competitive Paraguayan automotive market.
The challenge was to highlight its vehicles in a segment dominated by established brands, emphasizing attributes such as cutting-edge technology, comfort, and innovative design, all at an affordable price. It was essential to create an emotional connection with consumers, presenting Jetour as an aspirational and disruptive option.
Solution
To tackle this challenge, WILD FI developed the "Your First Ride" campaign, conceptualizing Jetour models as spacecrafts that transport drivers to new dimensions. The creative pieces showcased the vehicles in space-like environments, with zero gravity and dimensional portals, emphasizing their advanced technology and futuristic design.
This narrative transformed the perception of the vehicle, elevating it from a simple mode of transportation to a unique and innovative experience. The campaign was spread across multiple platforms, including digital media, press, and outdoor advertising, ensuring wide coverage and positioning Jetour as the ideal choice for those seeking luxury and comfort at an affordable price.
