The same magic as always
client
OCA
campaigN
The same magic as always
BRAND
OCA
services
Creative Concept
Creative Development
Media Strategy
Production
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Challenge
Our client OCA is one of the most popular brands in Uruguay; it's the card of Uruguayans and has been giving families access to enjoy life for decades.
We had the challenge of creating their holiday campaign, celebrating the essence of a Uruguayan Christmas, far from what we see in the movies, delivering a message that would touch everyone.
Solution
We found that the magic of a Uruguayan Christmas lies in doing the same things as always—letting go of the anxiety of doing something new, of trying to resemble what we see in movies or on streaming platforms.
Wanting to do the same old things is almost a declaration of rebellion against the speed at which we live, and there’s nothing better than the brand that has always helped you celebrate with your family.
BRAND PERCEPTION
INTENTION TO USE
SENTIMENT
