The Efficiency Shift
client
PERSONAL
campaigN
The Efficiency Shift
BRAND
SKAI
services
Data Intelligence
Performance
Media Strategy
Brand Strategy
Consultancy
Challenge
Personal, a top telecom company in Paraguay, partnered with Wild Fi to optimize digital campaigns and demonstrate the value of paid search and social media for lead generation and sales.
The aim was to improve budget efficiency and lead quality, boosting customer acquisition and securing additional budget for growth.
Solution
We integrated Personal’s Meta and Google accounts with Skai, allowing us to manage budgets and optimize campaigns from a single platform.
By grouping ads into Portfolios and leveraging AI algorithms, we streamlined workflows, optimized bids, and gained valuable insights. With Skai’s Budget Navigator tool, we enhanced our strategic planning for Google campaigns, using advanced forecasting to automate investment allocation and maximize results.
Increase in sales
Leads
Conv. Rate meta
