#SanBenito
client
AMPLIFY
campaigN
#SanBenito
BRAND
AMPLIFY
services
Creative Concept
Content
Social
Creative Development
Media Strategy
Brand Strategy
Brand Experience
Watch Video
Challenge
With the pandemic, advertising investment in public spaces decreased drastically, nearly to zero.
We needed to demonstrate that this format is still relevant and appealing, without a budget.
Solution
Using the context of one of the biggest events in the country—the arrival of Bad Bunny in Paraguay—we created a mechanism.
We released the lyrics of 'San Benito' on all the billboards in the city, so fans could interact in exchange for tickets to the show.
Number of advertisers
New formats
