InBluencers
client
OCA
campaigN
InBluencers
BRAND
OCA BLUE
services
Creative Concept
Content
Influencer Management
Social
Performance
Creative Development
Media Strategy
Brand Strategy
Watch Video
Challenge
We needed to introduce OCA's new prepaid card, OCA Blue, and inform people about all its benefits.
Solution
Instead of hiring influencers, we called on people to become the new 'InBluencers' of the brand.
It was a campaign where we held a casting with many well-known influencers who, while auditioning to be the first 'InBluencers,' explained all the benefits of the new card.
Interactions
Reach
Website visits
