Budget Optimization
client
PERSONAL
campaigN
Budget Optimization
BRAND
PERSONAL
services
Performance
Media Strategy
Consultancy
Challenge
Personal Paraguay shifted its strategy from awareness to digital performance campaigns, requiring a new budget approach, infrastructure investment, and a sales team to meet increased demand.
With strong results, sales targets grew, but the performance media budget remained. WILD FI supported Personal by implementing our Creative Performance process to tackle this challenge.
Solution
Our Data Intelligence team found that leads from Monday to Thursday had a 20% higher conversion rate than those from Friday to Sunday.
Using this insight, we allocated 80% of the budget to high-conversion days and 20% to weekends, supported by an AI-powered automated system for optimized budget campaigns.
Leads
Cost per lead
Sales
