#SanBenito
cliente
AMPLIFY
campaña
#SanBenito
MARCA
AMPLIFY
servicios
Creative Concept
Content
Conversación
Creative Development
Media Strategy
Estrategia de Marca
Brand Experience
Ver video
Desafío
With the pandemic, advertising investment in public spaces decreased drastically, nearly to zero.
We needed to demonstrate that this format is still relevant and appealing, without a budget.
Solución
Using the context of one of the biggest events in the country—the arrival of Bad Bunny in Paraguay—we created a mechanism.
We released the lyrics of 'San Benito' on all the billboards in the city, so fans could interact in exchange for tickets to the show.
Number of advertisers
New formats
