Calendar Hack
cliente
CONTINENTAL
campaña
Calendar Hack
MARCA
CONTINENTAL
servicios
Creative Concept
Creative Development
Media Strategy
Estrategia de Marca
E-commerce
Ver video
Desafío
We had to communicate clearly and memorably the discounts on specific days offered by Banco Continental, avoiding the excess of information that could make this value proposition go unnoticed by customers.
Solución
We leveraged our database to schedule Google Calendar appointments with each customer, allowing them to easily remember the discount dates. Additionally, by accessing the video call link, they were able to find personalized promotions, thus maximizing the perceived value of the benefits.
Discounts redeemed with $0 investment
