Axe Ft.
cliente
UNILEVER
campaña
Axe FT
MARCA
AXE
servicios
Estrategia de Datos
Creative Concept
Content
Marketing de Influencers
Conversación
Creative Development
Estrategia de Marca
Production
Brand Experience
Ver video
Desafío
We had to promote the launch of 3 new AXE fragrances for a young audience. The problem is that young people don’t consume advertising; they consume content and, above all, create it.
Solución
We asked 3 artists to create a song inspired by each of the fragrances, and when the songs reached a million views, we launched a call for people to do a duet with any of our artists, creating collaborative stories.
The winner would get their song recorded and a professional music video made.
Artists uploaded new content
Youtube views
Interactions
