Godrej
Issue
#PuertasAdentro
Strategy, Creative Concept, Content Production, Paid media, Conversation.
Lápiz de Oro Medios - Mejor Utilización de un Medio
In times of job loss and social rise, we asked ourselves which role should our brand play and how to keep clients close. With the factory closed and everyone at home, we suggested employees to be themselves and carry a positive message to the homes of the consumers, explaining in first person the usage tips of each product and this way, continue being part of their lives; behind closed doors.
A campaign fully starred by the company’s employees, where members of all the areas opened the doors of their houses to show the people behind the brand, how their lives are and how they choose and use the products they make.
vs benchmark de marca
vs benchmark de marca
MoM
en el principal retailer digital.