AB InBev
Becker
Tranquilamente
Strategy, Creative Conceptualization, Production, Conversation.
Together with the brand, which had been developing the concept of fidelity using dogs in their communication, we created a campaign that invited to enjoy responsibly through concentration and self-control.
We created Dalái Dog, a guide dog that accompanies us through the path of responsibility using its own meditation program which includes a series of podcasts recorded with real dogs using ASMR, a sound technique associated with relaxation.
listened the audio until the end.